When the founder of T1D: Type 1 Diabetes in Action approached me regarding logo design, I knew I wanted to be involved. T1D will focus on providing resources, support, and encouragement to adults living with Type 1 Diabetes. It will promote activity, community, and education.
After some drafts, we decided to go with a strong blue and orange color scheme. Blue inspires trust and orange inspires activity.
I used the weathered text in T1D to convey strength and experience. The athletic icons communicate activity to viewers and the right slant of the words “in action” provide a sense of forward motion.
Working with T1D was a great example of graphic design, branding, and passion coming together to serve the greater good. I can’t wait to see what T1D does next!